New iMage Laundry Earns ‘People and Planet First’ Verification

New iMage Laundry has proudly received ‘People and Planet First’ verification from the Social Enterprise World Forum (SEWF), a recognition that affirms its commitment to social and environmental excellence.

As a purpose-driven venture within IMPACT’s social enterprise portfolio, New iMage Laundry goes beyond providing professional commercial laundry services—it serves as an employment pathway for vulnerable individuals in the Bundaberg community.

“We are thrilled and honoured to receive this verification from SEWF,” said Brendan Laws, Manager of New iMage Laundry.

To be People and Planet First verified, an organisation must prioritise purpose, people, and planet over profit in operational decisions as it works to solve a social and/or environmental problem through a self-sustaining revenue model that reinvests profits into this purpose.

New iMage Laundry is committed to maintaining the highest standards of operation, continuing to innovate, and deepening its impact on the community and the environment.

"Since opening in 2018, the laundry has employed 72 people that may have otherwise struggled to find meaningful employment, providing them not just with a job, but with a supportive community and sense of belonging," Mr Laws said.

This verification reflects IMPACT's unwavering dedication to driving positive social and environmental change in the local community through its commercial laundry service—proof that business can be a force for good.